Train: N (NB) Advertiser: NY Lottery This post is going to be succinct: 1) The phrase about selling a bridge almost always refers to the Brooklyn Bridge. 2) The angle of that price tag is very, very wrong. It makes no sense, kinda like an Escher work.
Train: L (WB) Advertiser: YMCA And the award for most wrong use of quotation marks in a Subway Ad goes to… New York City’s YMCA! In case you can’t read it, the inset says the following:
TO GET A PASS TO “TRY THE Y FOR FREE” TEXT YMCA1 TO 30241 OR VISIT YMCANYC.ORG*
Either TEXT “YMCA1” or TEXT YMCA1 TO “30241” would make a lot more sense. Heck, I’d even (reluctantly) accept VISIT “YMCANYC.ORG”. But there’s no way TO GET A PASS TO “TRY THE Y FOR FREE” makes any bit of sense. Unless they’re saying that it’s not really free. Or it’s not really the Y. But then again, there’s that asterisk at the end of the sentence, so you never know…
Train: D (WB) Advertiser: M-Edge In what language/world is one able to pronounce the term E-NHANCED?? Not only that, but take a look at the inset. If the company cares so much about hyphens, then why would they list the website as medge.com instead of m-edge.com? Granted, they could own both, but “medge” looks like it says.. medge.
Train: N (SB) Advertiser: CUNY Saw this ad and just thought it had tacky pastel colors. But then I caught this gem on the bottom right. If you can’t read it, it says: Text CUNY… (U may B eligible 4 financial aid $) While I’m sure a disproportionate amount of CUNY students have T-Mobile Sidekicks, I still have the following to say: If you’re going to start writing in text message shorthand, why would you only abbreviate the words that are already short? Why not elgbl or fnncl? Oh, because it would be stupid to write an important message in such a stupid way? Exactly.
Train: N (NB) Advertiser: Bowlmor Lanes “Hey Boss, I have a great idea for an ad! How about we reference a 10 year old Britney Spears video and make a terrible pun?” “You’re on a roll! Here’s another raise!” “ROLL?! I’m definite using that one!”
Train: N (NB) Advertiser: Digital Media Arts at Touro College Let’s ignore the fact that this ad prominently features a purple hued guy whose presence doesn’t insinuate any musical ability or success from enrolling in this music school. Let’s also ignore the fact that their school is named Digital Media Arts, yet their URL is DMX.touro.edu. But I will not ignore the fact that whoever designed this made the tagline in the lower right-hand corner look like a 5th grader Instant Message conversation. Who still alternates fonts and uses both bold and unbolded letters in the same sentence, much less WITHIntHe SAME WOrD?!
Train: D (NB) Advertiser: TCI College This is the same company as this ad, but I just realized it also uses the same photo. I must have been way too confused by the mysterious shape in the first ad that I didn’t notice how freaky the baby looked.
Train: D (SB) Advertiser: El Museo Del Barrio For those of you who aren’t as fluent in Spanish as I am, “Arte” means “Art.” And this ad implies that Culture and Art are mutually exclusive.
Train: D (NB) Advertiser: Tip Top Shoes Alright, I know the client always wants their logo bigger. But seriously… two of them?